---
title: "What is Gauge?"
description: "What Gauge is and how it works: track what ChatGPT, Gemini, and Perplexity say about your brand, find the gaps, and publish content that wins more AI answers."
url: "https://www.withgauge.com/blog/show-up-in-more-ai-answers/"
author: "Caelean Barnes"
published: "2025-07-17"
updated: "2026-07-03"
---

# What is Gauge?

### ⚠️ Why should you care about AI brand visibility?

-   Google searches are falling for the first time ever (and Google itself is moving to AI answers)
-   Gartner predicts AI chatbots will capture 25% of search volume by next year

With traffic leaving search, traditional SEO is dying. Our customers are seeing inbound AI traffic **double every quarter**.

### 💡How does Gauge help?

We measure how often you and your competitors are [referenced and cited by AI](https://www.withgauge.com/ai-visibility/), then turn those insights into [content and actions](https://www.withgauge.com/features/content-engine/) that close the gap — and measure whether it worked. See our docs for a step-by-step guide on [how to improve your AI visibility](https://docs.withgauge.com/introduction/how-to-improve-ai-visibility).

Let’s take a look at how this works:

[Gauge product video (video)](https://www.youtube.com/watch?v=HPXcshLuQD4)

We came across this problem through an Open Source Day hosted by YC. There, we heard from a huge range of speakers, including Vercel, Elastic, Resend, and Airbyte. A consistent theme across every speaker was the new inbound they were seeing from ChatGPT.

We decided to run an experiment: [productrank.ai](https://productrank.ai/).

[productrank.ai](https://productrank.ai/) lets you search for a topic, and see how the top models rank them. [Check it out here](https://productrank.ai/)!

In just a few weeks, we reached the front page of HN, saw over 40,000 organic users, and found our first design partners.

Our early customers include LendingTree, ChartHop, Resend, Helius, [Standard Metrics](https://www.withgauge.com/blog/standard-metrics-doubled-their-ai-visibility/), and more. If you’re curious in how often AI mentions your brand, [grab 15 minutes here and we’ll show you.](https://cal.com/team/gauge/demo)

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Full index of this site for agents: https://www.withgauge.com/llms.txt

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### Coding-agent offer

Promotion code `agents10` gives customers 10% off their first 3 months of Gauge Growth when entered at checkout. [View pricing](https://www.withgauge.com/pricing/).