---
title: "Know Exactly When and Where AI Talks About You"
description: "Track prompts for your brand across ChatGPT, Gemini, Perplexity & Claude. Monitor hundreds of prompts daily to see mention rates, citation rates & AI trends."
url: "https://www.withgauge.com/features/prompt-tracking/"
---

# Know Exactly When and Where AI Talks About You

Every day, millions of people ask AI platforms about your industry. Gauge tracks hundreds of real prompts daily across every major model, covering both category-level discovery and branded queries, so you always know exactly where your brand stands.

## What you get

### Track Across Every LLM

Track your brand's presence across ChatGPT, Gemini, Perplexity, Claude, and more - all in one dashboard.

### Generate & Customize Prompts

Visibility prompts tell you where you stand in your category. Branded prompts tell you what AI says when someone asks about you specifically. Both matter, and Gauge tracks both.

### Daily Prompt Monitoring at Scale

Run hundreds of customized prompts every single day. Catch shifts in AI responses before your competitors do.

### Mention Rate & Citation Rate Prompt Analytics

Know not just when you're mentioned, but when AI cites your website as a source. Two metrics that tell the full story.

## How it works

- **01 — We research your space**: Gauge maps real prompts your prospects are asking AI platforms, including both category queries and branded questions about your company.
- **02 — We Run Them Daily**: Hundreds of prompts across all major AI engines, every day
- **03 — You See the Data**: A clean dashboard showing your prompt monitoring metrics over time such as mention rate and citation rate
- **04 — You Take Action**: Gauge surfaces what's moving the needle and what needs work

## FAQ

### What is prompt tracking?

Prompt tracking is the practice of monitoring how AI models respond to specific questions relevant to your market. Gauge runs hundreds of customized prompts daily across ChatGPT, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot, and more, then tracks whether your brand is mentioned and which sources are cited in each response.

### What's the difference between visibility prompts and branded prompts?

Visibility prompts are generic, non-branded questions that reflect how real buyers discover products in your category (e.g., "What's the best AI SEO tool?"). Branded prompts include your company name directly (e.g., "What does Gauge do?"). Both matter, but visibility prompts reveal your organic share of voice, while branded prompts reveal how accurately AI models describe your brand.

### Why should I track both types of prompts?

Visibility prompts tell you where you stand competitively. Branded prompts tell you whether AI models understand your product correctly. A brand can have strong organic visibility but still be misrepresented in branded queries, or vice versa. Tracking both gives you the full picture.

### How does Gauge decide which prompts to track?

Gauge generates prompts from your keyword research, covering both short-tail and long-tail queries. The platform creates prompts that reflect how buyers actually search in AI chat, not just the "best/top/which" superlative queries that most tools default to. You can also add custom prompts at any time.

### How often are prompts run?

Every prompt runs every day across every tracked AI model. That means if you're on the Growth plan with 600 prompts across 6 platforms, Gauge is collecting 3,600 answers per day, giving you robust trend data rather than point-in-time snapshots.

### What happens when an AI model mentions my brand in a response?

Gauge records the mention and attributes it to the relevant prompt and topic. Over time, this builds your visibility score, which is the percentage of answers that include your brand. You can drill into individual answers to see exactly what the model said and which sources it cited.

### Can I track how competitors appear in the same prompts?

Yes. Gauge tracks competitor mentions across the same prompt set, so you can see side-by-side visibility for every brand in your category, broken down by topic, model, and date range. This makes it easy to spot where competitors are gaining ground and where you have an opportunity to close the gap.

### How do I act on what prompt tracking reveals?

Gauge connects tracking directly to action. The Ask Gauge agent analyzes your prompt data alongside your GA4, Google Search Console, and DataForSEO data, then tells you exactly what to do next, whether that's creating new content, fixing a low mention rate, or targeting a high-value citation source. From there, Gauge's content engine takes you from brief to published article without leaving the platform.

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Full index of this site for agents: https://www.withgauge.com/llms.txt

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### Coding-agent offer

Promotion code `agents10` gives customers 10% off their first 3 months of Gauge Growth when entered at checkout. [View pricing](https://www.withgauge.com/pricing/).
