--- title: "Be the Answer for AI" description: "Track, analyze, and improve your brand's presence across ChatGPT, Gemini, Perplexity, and AI search. Complete toolkit for AI visibility and GEO optimization." url: "https://www.withgauge.com/" --- # Be the Answer for AI Reach the millions of users exploring ChatGPT, Gemini, Perplexity, Claude Code, and more. - Book a demo: https://cal.com/team/gauge/demo - Start for free: https://app.withgauge.com/login?tab=signup Trusted by MotherDuck, Braintrust, Supabase, AVA, Howdy, Resend, Mintlify, and more. ## Agents are Choosing Software – Have them Choose Yours (New) Coding agents are building software faster and more autonomously. What they recommend is often what gets built. Developers need to optimize how agents understand and implement their products. Gauge helps leading brands like Supabase, Resend, and Braintrust improve how agents understand and implement their products. - **Trace agent reasoning** — Track telemetry from tool calls, network requests, and web searches to understand the agent's decision making. - **Analyze model choices** — Watch how agents weigh your tool against every alternative they considered, and why one wins. - **Evaluate agent implementations** — Compare generated code against your docs to see where the agent deviates from your instructions. - Explore Agent Led Growth: https://www.withgauge.com/agents/ - Start now for free: https://agents.withgauge.com Coding agents covered: Claude Code, Codex, Cursor. ## Complete Control Over Your AI Presence ### Track Gauge monitors AI-generated answers across ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, and AI Overviews to detect mentions of your brand. ### Understand Analyze what content is cited, what’s being left out, and how your brand stacks up against competitors. Find the gaps where your brand is invisible. ### Act Take action based on the data to improve your brand presence in AI. Gauge generates the content, publishes it to your site or CMS, and measures whether it worked. ## See How Your AI Visibility Stacks Up Connect with our team for a full deep dive on your current presence in AI. Gauge will pull an in-depth report on the current AI landscape for your brand. ## The Complete Toolkit for AI Search See how Gauge can help your team write new content, audit existing pages, target high value affiliates, and engage with social sources like Reddit. ## Case Studies ### Posthog — Developer Tools Learn how PostHog's Natalia Amorim was tasked with leading AEO across an 11-product suite, and built a content operation from scratch that grew LLM-referred traffic 41x and took PostHog to the most-cited domain in its space. > I went with Gauge for one reason that mattered to me more than anything else: their team builds with us, not at us. > > — Natalia Amorim, Content Marketing Manager, Posthog Read the case study: https://www.withgauge.com/blog/how-posthog-uses-gauge-to-win-aeo/ ### Braintrust — Developer Tools Learn how Braintrust's Head of Growth discovered their buyers were living in AI search, and built a content operation from scratch that took them from 2.5% visibility to owning 45% of the answers in their space. > If you think that your customers are using AI search or AI tools like ChatGPT, Claude, or Claude Code, you should be investing there. If you don't do it right now, you'll fall behind everyone. > > — Raman Hundal, Head of Growth Marketing, Braintrust Read the case study: https://www.withgauge.com/blog/how-braintrust-built-a-marketing-engine-for-the-ai-native-buyer/ ### Sanctum — Crypto Sanctum's AI search visibility grew from 16.7% to 47.5% in just six months. They are now the 5th most cited domain in the entire Solana liquid staking space, appearing in 25.6% of all AI answers across major LLMs. > Honestly, I was surprised how fast it happened. The case studies got me excited, but I tried to stay realistic. And then we just started seeing the numbers move > > — Author, Head of Marketing, Sanctum Read the case study: https://www.withgauge.com/blog/sanctum-improved-ai-visibility-in-6-months/ ### Vellum AI — AI Automation In just seven months, Vellum's visibility surged from 1.4% to 40.3%. Today, they are cited in 36.6% of all AI answers in their industry across six major LLMs, rank first in first-party citations, and hold the third most cited article in the entire space. Vellum now sits 2nd in overall AI visibility, right behind zapier by 0.2% visibility. > AI search was and still very much is the wild west, so it was important that we partnered with someone who truly understood the space. From our first conversation, Gauge demonstrated that level of expertise and helped me build a clear picture of what we needed to do to win. > > — Nick, Technical Content Lead, Vellum AI Read the case study: https://www.withgauge.com/blog/how-vellum-dominated-ai-visibility-in-months/ ### LedgerUp — Finance Automation In under four weeks, LedgerUp’s visibility skyrocketed from 1% to 17%—a 1,713% increase. Today, they're content is cited in 33% of AI answers with 32.3% visibility across the six major LLMs, more than doubling the reach of platforms like Reddit or YouTube. With a dominant 24% lead over their closest competitor, LedgerUp has moved from invisible to the undisputed leader in AI-driven search. > The 'Ask Gauge' agent made improving our AI SEO so simple. It analyzed our data, found our gaps, and recommended exactly what to write. We barely had to spend time on the platform, which allowed us to consistently put out a piece of content every day > > — Mikey, Founding Member, LedgerUp Read the case study: https://www.withgauge.com/blog/how-ledgerup-17xd-their-ai-visibility-in-one-month/ ### Eco — Crypto In under 4 weeks of using Gauge, Eco increased their visibility in AI answers by over 5x. Eco went on to capture over 37% of all first-party citations, and the #1 spot among their direct competitors. > Since working with Gauge, Eco’s search impressions on Google grew by 200% month-over-month. Bing saw even more success with 300% month-over-month growth. Gauge has also significantly cut down the resources needed to execute a competitive AI and search strategy. At Eco, we are able to do this with one team member, who is also focused on strategy and execution for other marketing channels. > > — Jay, CMO, Eco Read the case study: https://www.withgauge.com/blog/how-eco-5x-their-ai-visibility/ ### Standard Metrics — Finance In just two weeks of focused implementation, Standard Metrics more than doubled their visibility in AI answers, with an increase from 9.4% of the answer share to 23.8% overall. > Prospects started telling us they were finding us from ChatGPT. > > — John, CEO, Standard Metrics Read the case study: https://www.withgauge.com/blog/standard-metrics-doubled-their-ai-visibility/ ## FAQ ### How does optimizing for AI compare to SEO? Many people are incorrectly saying that "SEO is dead". This is objectively false, and we see so in the data. SEO and AI optimization are highly correlated. This is because AI is using search tools to retrieve data from the internet. This means we're still optimizing for search. That being said, there are unique aspects of how AI searches the web that creates opportunities for brands. AI does not suffer the same sharp attention span dropoff that humans do; it also cares significantly less about things like domain authority. Instead, AI is solely focused on the relevancy of the search result and corresponding content to the original user query. Because of this, AI will typically pull the top ~50 results for a given search, and distribute attributions much more evenly than Google. Humans almost never click past the first page; AI does every time. This means we can target the long tail for as many keywords as possible, rather than fight tooth-and-nail for the #1 position on a SERP. ### How should I think about measuring AI search and traffic? There are several key metrics that are important to think about with respect to AI search: 1. Mention Rate: What % of tracked AI answers is my brand mentioned in? 2. Citation Rate: What % of tracked AI answers cite my website? 3. Referral Traffic: How much traffic is AI sending directly to my website? What URLs are seeing the most traffic? It's important to note that all of these measurements are imperfect in some way. Citation and Mention rate are only as good as the prompts configured. This is where Gauge's detailed research that finds real usecases and pain points becomes critical. Referral traffic also only represents a tiny fraction of your true visibility across AI answers, as users infrequently actually click on citations in generative engines. Estimates show that you may see as much as 100x the number of sessions where your brand is referenced when compared to the number of clickthroughs that will register to your web properties. ### What is Gauge's Pricing? Gauge offers two plans: 1. Growth (most popular) - $599 monthly for 600 prompts run through all leading models daily with 18 articles created by Gauge's content engine monthly 2. Enterprise - custom plans and pricing for larger firms Most users select the growth plan with larger firms often opting for enterprise. ### What results can I expect to see? Typical customers see anywhere from a 3x-5x uplift in their AI visibility within the first month of using Gauge. This is contingent on the implementation and execution of the recommendations and workflows that Gauge supports. ### What makes Gauge different? Gauge is the only complete tookit that offers everything you need to understand and improve your presence in AI. Built by technical teams with deep experience in data, Gauge is different than many other tools that focus on marketing over engineering. Gauge goes a step further than simply asking "best X" or "top Y". By researching real search intent volumes and mapping your competitors web presences, Gauge is able to track the real usecases and pain points that your prospects are asking. Instead of simply hitting APIs, Gauge pulls real data from the true web experiences that the models are surfacing to users. This data differs significantly from what many naive implementations find, and results in much higher correlation to the real world experiences your prospects are encountering. Gauge also goes a step further beyond simple prompt tracking. With its data-driven content engine, Gauge fully owns the end-to-end workflow of improving your brands' visibility in AI. ### What features does Gauge support? Gauge supports a wide range of features, covering everything you need to track, analyze, and improve your brand's visibility across prompts and answers for LLMs. Gauge's key differentiators are: 1. Agentic first workflows for marketers - Gauge AI assistant can analyze all of your AI search data, organic search data, and user analytics to create your optimal strategy and execute on it 2. Agentic content creation - Gauge's content engine analyzes all of your data and creates content optimized to rank in both AI search and traditional search. 3. Industry leading AI Search data - Prompts are run every day through all models with real user interface data rather than generic API data 4. Deep integrations - integrate with Google Analytics, Google Search Console, and Slack Full Feature List: - Prompt Tracking: How AI responds to a given prompt over time, including how often your and competitors' brands are mentioned. - Brand Coverage: How frequently your brand is mentioned in AI answers. - Gap Analysis: Where your brand is missing from AI answers. - Coverage Analysis: Where your brand currently appears in AI answers. - Competitor Analysis: How your competitors are showing up in AI answers compared to your brand. - Citation Analysis: The top sources AI relies on when generating answers. - Citation Rate: How often your website is cited by AI answers. - Mention Rate: How often your brand is mentioned in answers when your website is cited. - Actions: Concrete steps you can take to boost your brand’s visibility in AI answers. - Insights: Which brands are gaining or losing AI visibility, and why it matters to you. - Audit: Recommendations to improve AI visibility for your owned properties. - Content: Draft data-driven articles based on the top performing topics within your space. - API: Programmatic access to your data - Export: Download and export your data - GA4 Integration: Real AI referral traffic to each of your owned properties. - GSC Integration: Pull organic search traffic data to measure the efficacy of your AI search and traditional search strategy - S3 Integration: Push data from Gauge into your data lake and BI tooling