Executive Summary

In under 4 weeks using Gauge, Eco increased their visibility in AI by over 5x.

• The Challenge: Eco had a strong multi-channel marketing strategy, but low AI visibility. At just 3.2% visibility, they were not surfacing in the AI-driven channels where crypto developers and fintechs researched stablecoin solutions.
• The Solution: Eco partnered with Gauge to configure 100+ targeted prompts, analyze competitive gaps, and implement data-driven content optimizations. 
• The Results: In under four weeks, Eco achieved a 416% increase in AI visibility. Their ranking rose from 3.2% to 16.5% overall. Eco captured 37.1% of all industry citations, more than double the citation rate of their closest competitor. Eco also secured the #2 position overall and the #1 spot among direct competitors.
• The Impact: Eco’s content now drives the majority of stablecoin infrastructure mentions in AI platforms. Their leading article accounts for 10.8% of total category coverage, demonstrating the effectiveness of focused AI visibility strategies.
• Key Takeaway: Even in competitive, fast-moving markets, companies can achieve dramatic visibility transformation in weeks by combining Gauge’s analytics with focused execution.

Company Profile: Leading the Stablecoin Revolution

Eco enables any onchain action to be a simple one-click stable-send. This enables apps to easily accept anyone's preferred stablecoin, regardless of the network. Eco has established itself as the go-to platform for businesses seeking seamless stablecoin integration.

The Challenge: Staying Ahead in AI-Driven Discovery

Despite Eco's strong market position, the company faced a critical visibility challenge in the rapidly evolving AI discovery landscape. As stablecoin adoption surges and potential partners increasingly rely on AI-powered research tools, Eco's initial 3.2% visibility ranking left them invisible to potential buyers.

The Problem:

• AI Discovery Gap: Sophisticated prospects in the crypto and fintech space are using AI tools for vendor research, but Eco wasn't being featured in results
• Competitive Pressure: Leading competitors gaining mindshare in AI-driven content
• Content direction: Eco’s team was already publishing content but didn’t have visibility into what content worked best for LLMs, where their strategic gaps where, or what users were searching.

“Everyone talks about optimizing their marketing and growth strategies for AI, but beyond basic optimizations like SEO improvements and sitemap optimization, there's a significant gap. The market lacks tools that can deliver precision. Businesses have limited visibility into competitor activities, no access to AI prompt analytics, and few data-driven insights for improving their AI optimization approach.”
- Jay Kurahashi-Sofue, CMO at Eco 

The Strategic Partnership: Data-Driven Visibility Transformation

Eco partnered with Gauge to implement a concentrated, analytics-driven approach to AI visibility optimization. 

Phase 1: Strategic Assessment & Configuration (Week 1)

The partnership began with comprehensive visibility analysis. Gauge and Eco worked hand in hand to configure over 100 strategic prompts in Gauge's platform, covering everything from broad stablecoin queries to specific technical implementation questions that prospects might ask AI tools.

Key Focus Areas:

• Cross-chain stablecoin functionality queries
• Payment infrastructure comparison searches
• SDKs and platforms that best serve stablecoin developers
• Competitive analysis prompts in the crypto payments space

Phase 2: Content Optimization & Rapid Deployment (Weeks 2-3)

With data-driven insights from Gauge's platform, Eco's team implemented targeted content optimizations designed to capture high-intent AI search traffic. 

Strategic Execution:

• Real-Time Optimization: Active Slack communication for immediate iteration based on performance data
• Content Authority Building: Strategic publication of technical resources and high ranking content
• Citation Strategy: Focused approach to maximize first-party domain citations

Phase 3: Performance Amplification (Week 4)

The final phase concentrated on amplifying successful content and expanding into longer-tail opportunities while maintaining dominance in core visibility areas.

Results: Measurable Transformation in Under 30 Days

From July 16th to August 8th (less than 4 weeks) of using Gauge, Eco achieved:

Primary Performance Metrics

• 416% Visibility Increase: From 3.2% to 16.5% of AI answers
• Market Position: Moved to #2 overall, #1 among direct competitors
• Citation Dominance: Captured 34.3% of all industry citations
• Competitive Gap: More than 2x the citation rate of the closest competitor (15.2%)

Content Performance Excellence

• Top Content Achievement: Leading article captured 10.8% of total category coverage
• Authority Establishment: Eco now generates the majority of authoritative citations in their space

Strategic Positioning Wins

• First-Party Domain Authority: 37.1% of citations now originate from eco.com
• Immediate Success: Content distribution strategy showing measurable traffic impact
• Brand Visibility Foundation: 16.5% brand visibility in AI answers

“Since working with Gauge, Eco’s search impressions on Google grew by 200% month-over-month. Bing saw even more success with 300% month-over-month growth. Gauge has also significantly cut down the resources needed to execute a competitive AI and search strategy. At Eco, we are able to do this with one team member, who is also focused on strategy and execution for other marketing channels. 
- Jay Kurahashi-Sofue, CMO at Eco

Want to improve your AI rankings like Eco? Schedule a demo with the Gauge team 

Success Factor Analysis: What Drove These Results

1. Strategic Focus

Eco and Gauge focused intensively on high-impact, measurable opportunities where data showed the greatest potential for citation capture.

2. Data-Driven Decision Making

Every content and optimization decision was reinforced by Gauge's platform, ensuring efforts targeted proven opportunities rather than assumptions about what might work.

3. Rapid Iteration Cycle

Gauge’s real time data capture kept the feedback loop tight. Results of actions can be seen in days.

4. Strategic Partnership Approach

The collaborative relationship between Eco and Gauge teams, including active Slack communication and joint strategy development, ensured alignment and rapid execution across all initiatives.

"Since booking the demo, the Gauge team got us up and running in less than 24 hours, including full onboarding. They have been incredibly helpful not only with using the Gauge platform but also as subject matter experts around AI and search. It's clear that this team is truly dedicated to ensuring their customers achieve peak success. They actively listen to feedback, and features that tackle problems head-on are typically rolled out in the next version.”
- Jay Kurahashi-Sofue, CMO at Eco

Looking Forward: Building on Momentum

With AI visibility fundamentally transformed, Eco and Gauge are expanding the strategy to capture even greater market share:

Immediate Opportunities:

• Prompt Expansion: Scaling beyond the current prompt set to capture longer-tail, specialized queries
• Content Portfolio Growth: Developing authority content for emerging stablecoin use cases and technical topics
• Brand Mention Optimization: Converting the 35% citation rate into higher brand visibility rates through content enhancement and refreshes

Strategic Positioning:

• Early Mover Advantage: Eco is now positioned as a pioneering force in AI-optimized fintech visibility
• Scalable Infrastructure: The proven methodology provides a foundation for expansion into adjacent categories and geographies
• Competitive Moat: The combination of superior product offering and AI discovery dominance creates a sustainable competitive advantage

The Bottom Line

In less than 30 days, Eco transformed from a well-funded but under-visible player to the dominant authority in AI-driven stablecoin infrastructure discovery. The 416% visibility increase and #1 competitive position demonstrate that strategic, data-driven AI optimization can deliver measurable business impact in weeks, not months.

For crypto and fintech companies competing for attention in an increasingly AI-driven discovery environment, Eco's success provides a proven playbook for rapid, sustainable visibility transformation.

Ready to achieve similar results for your fintech platform? Gauge's proven methodology has helped companies like Eco and Standard Metrics dominate their categories in AI discovery. Schedule a demo to learn how we can transform your visibility.