Google Ads is Now Live in Gauge

Today we're launching the Google Ads integration inside Gauge.

How to connect:

Settings → Integrations → Google → Authorize Google Ads. Pick the ad accounts you want to sync and save. Multiple accounts are supported. If the Ads scope wasn't part of your original Google authorization, a one-click reauth covers it. Heads up: disconnecting Google Ads also removes linked GA4 and Search Console scopes under the same Google account, so plan accordingly.

What data comes through:

• Campaign level: spend, budget, impressions, clicks, CTR, conversions, cost per conversion

• Ad group level: performance breakdowns, impression share, budget efficiency

• Keyword level: exact keywords triggering your ads, match types, quality scores, search impression share

• Ad copy level: headlines, descriptions, RSA asset ratings (Low / Good / Best), and which combinations are converting

• Device and audience: performance splits by mobile vs desktop and audience segment

• Search terms report: the actual queries people typed that triggered your ads

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Your Google Ads data now sits alongside AI visibility, citations, and organic search inside the same workspace. That means you can see, in one view:

• Keywords where AI already mentions your brand organically and you're also paying to show up

• Topics where paid is your only presence (no AI visibility, no organic ranking), surfaced as content gap signals

• Branded vs non-branded paid efficiency next to your unprompted AI mention rate

• Competitor keyword bidding alongside your AI visibility trends on the same terms

• The search terms report as a feed into your Gauge prompt set, in real buyer language

Live now. Go to Settings → Integrations → Google to connect your account.

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