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"If you think that your customers are using AI search or AI tools like ChatGPT, Claude, or Claude Code, you should be investing there. If you don't do it right now, you'll fall behind everyone."
"Honestly, I was surprised how fast it happened. The case studies got me excited, but I tried to stay realistic. And then we just started seeing the numbers move"
"AI search was and still very much is the wild west, so it was important that we partnered with someone who truly understood the space. From our first conversation, Gauge demonstrated that level of expertise and helped me build a clear picture of what we needed to do to win."
"The 'Ask Gauge' agent made improving our AI SEO so simple. It analyzed our data, found our gaps, and recommended exactly what to write. We barely had to spend time on the platform, which allowed us to consistently put out a piece of content every day"
"Since working with Gauge, Eco’s search impressions on Google grew by 200% month-over-month. Bing saw even more success with 300% month-over-month growth. Gauge has also significantly cut down the resources needed to execute a competitive AI and search strategy. At Eco, we are able to do this with one team member, who is also focused on strategy and execution for other marketing channels."
"Prospects started telling us they were finding us from ChatGPT."
Both platforms track where your brand appears in AI-generated responses.
Otterly focuses on monitoring, giving you a clear view of your brand mentions across AI models.
Gauge covers the same tracking but continues from there, identifying your highest-value gaps, creating content to close them, and measuring whether your visibility improved as a result.
Gauge prices their software at a cheaper rate per prompt vs Otterly AI.
Otterly’s premier plan prices 400 prompts at $489/month, while Gauge is priced at just a dollar per prompt tracked. These prompts are tracked every day across all major models.
Otterly AI is a well-regarded monitoring tool with a large user base and a straightforward setup experience. It does the job well for teams that want visibility into how their brand appears across AI platforms.
Gauge builds on that foundation with an action layer: the Actions Center and Ask Gauge agent surface specific recommendations backed by data, a full content engine takes teams from brief to published article, and integrations with GA4, GSC, and Semrush connect AI visibility to broader marketing performance.
For teams ready to move beyond monitoring and actively improve their AI search presence, Gauge is the stronger platform.
Otterly AI is a solid monitoring tool for teams getting started with AI search visibility.
Gauge is built for teams that want to go further. The Ask Gauge agent integrates GA4, Google Search Console, Semrush, and ad data directly into the AI visibility workflow, so teams are not just tracking brand mentions in isolation but connecting them to organic traffic, paid performance, and keyword data.
That cross-channel view is what makes it possible to build an AI visibility strategy grounded in real marketing performance.
Not at all.
Gauge is built for growth marketing teams and B2B SaaS and mid-market companies, with a $99/month Starter plan and a 7-day free trial on Starter and Growth tiers.
Agencies can use Agency Mode to run a one-time 100–600 prompt assessment across all models before a client commits to a subscription, making it easy to demonstrate AI visibility value before any long-term spend.
