Gauge vs Otterly AI

Otterly monitors your AI mentions. Gauge tracks, analyzes, and grows your visibility.

Otterly gives you a simple view of where you show up in AI search. Gauge gives you the same visibility tracking, plus a prioritized action plan, an AI agent that creates the content, and the metrics to prove it worked.
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Gauge: The End-to-End AI Visibility Platform

Other tools tell you where your brand is missing from AI search. Gauge tells you exactly what to do about it, helps you do it, and measures whether it worked, everyday across every AI model.
01

Know where you stand in every AI conversation

Gauge runs hundreds of prompts daily across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews and more. Gauge tracks your brand mentions, citations, and competitive position so you see exactly where you're winning and where you're invisible.
02

Turn visibility gaps into content that gets cited

Gauge finds your highest-value opportunities and turns them into publish-ready articles (built from citation patterns that are actually working in your category). Calendar, brief, outline, article, CMS. One loop.
03

Ask Gauge: the AI agent that connects all your marketing data

Gauge’s marketing agent pulls together your AI visibility data, GA4, Google Search Console, Semrush, Google Ads, ChatGPT Ads, and Reddit data into a single co-pilot, one that analyzes across channels, identifies what's driving results, and goes from insight to content plan to draft without switching tools..
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Gauge vs Otterly AI

Features
Visibility Tracking Across AI Search
Benchmark AI Visibility vs Competitors
Citation Tracking
Sentiment Analysis for AI Search
SEO Tracking Integrations (GA4, GSC, Semrush)
Automated Content Creation
AEO/SEO Marketing Agent
Publish Directly to CMS
ChatGPT Ads Performance Tracking
Google Ads Performance Tracking
Reddit AI Citation Tracking
Limited
Technical AEO Site Auditing
Agentic Brand Memory
Slack Integration
Automated Visibility Insights from Agent
Branded Prompt Tracking

Case Studies

Sanctum

Crypto
Sanctum's AI search visibility grew from 16.7% to 47.5% in just six months. They are now the 5th most cited domain in the entire Solana liquid staking space, appearing in 25.6% of all AI answers across major LLMs.
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"Honestly, I was surprised how fast it happened. The case studies got me excited, but I tried to stay realistic. And then we just started seeing the numbers move"

Author
Head of Marketing
,
Sanctum

Vellum AI

AI Automation
In just seven months, Vellum's visibility surged from 1.4% to 40.3%. Today, they are cited in 36.6% of all AI answers in their industry across six major LLMs, rank first in first-party citations, and hold the third most cited article in the entire space. Vellum now sits 2nd in overall AI visibility, right behind zapier by 0.2% visibility.
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"AI search was and still very much is the wild west, so it was important that we partnered with someone who truly understood the space. From our first conversation, Gauge demonstrated that level of expertise and helped me build a clear picture of what we needed to do to win."

Nick
Technical Content Lead
,
Vellum AI

LedgerUp

Finance Automation
In under four weeks, LedgerUp’s visibility skyrocketed from 1% to 17%—a 1,713% increase. Today, they're content is cited in 33% of AI answers with 32.3% visibility across the six major LLMs, more than doubling the reach of platforms like Reddit or YouTube. With a dominant 24% lead over their closest competitor, LedgerUp has moved from invisible to the undisputed leader in AI-driven search.
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"The 'Ask Gauge' agent made improving our AI SEO so simple. It analyzed our data, found our gaps, and recommended exactly what to write. We barely had to spend time on the platform, which allowed us to consistently put out a piece of content every day"

Mikey
Founding Member
,
LedgerUp

Eco

Crypto
‍In under 4 weeks of using Gauge, Eco increased their visibility in AI answers by over 5x. Eco went on to capture over 37% of all first-party citations, and the #1 spot among their direct competitors.
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"Since working with Gauge, Eco’s search impressions on Google grew by 200% month-over-month. Bing saw even more success with 300% month-over-month growth. Gauge has also significantly cut down the resources needed to execute a competitive AI and search strategy. At Eco, we are able to do this with one team member, who is also focused on strategy and execution for other marketing channels."

Jay
CMO
,
Eco

Standard Metrics

Finance
In just two weeks of focused implementation, Standard Metrics more than doubled their visibility in AI answers, with an increase from 9.4% of the answer share to 23.8% overall.
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"Prospects started telling us they were finding us from ChatGPT."

John
CEO
,
Standard Metrics

Stop Prompting and Start Measuring

Get the complete toolkit you need to fully own, understand, and improve your brand's presence in AI.
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