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What is Gauge?

3 Min Read
July 17, 2025
Caelean Barnes
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⚠️ Why should you care about AI brand visibility?

  • Google searches are falling for the first time ever (and Google itself is moving to AI answers)
  • Gartner predicts AI chatbots will capture 25% of search volume by next year

With traffic leaving search, traditional SEO is dying. Our customers are seeing inbound AI traffic double every quarter.

💡How does Gauge help?

We measure how often you and your competitors are referenced by AI, and derive insights from changes in the data over time.

Let’s take a look at how this works:

We came across this problem through an Open Source Day hosted by YC. There, we heard from a huge range of speakers, including Vercel, Elastic, Resend, and Airbyte. A consistent theme across every speaker was the new inbound they were seeing from ChatGPT.

We decided to run an experiment: productrank.ai.

productrank.ai lets you search for a topic, and see how the top models rank them. Check it out here!

In just a few weeks, we reached the front page of HN, saw over 40,000 organic users, and found our first design partners.

Our early customers include LendingTree, ChartHop, Resend, Helius, Standard Metrics, and more. If you’re curious in how often AI mentions your brand, grab 15 minutes here and we’ll show you.

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Tool Best For Standout Feature Pricing
Gauge Enterprise B2B/SaaS companies Data-driven Action Center with prioritized recommendations Moderate
Profound Fortune 1000 global brands Multi-region/language enterprise features Expensive
Semrush AIO Existing Semrush enterprise users Leverages decade of search infrastructure Moderate
Peec AI Growing mid-market companies Location-based tracking Cheap (Moderate)
Otterly Small businesses/quick checks Simple setup and monitoring Cheap