Selling to coding agents instead?Go to Gauge Agents
Features
Prompt trackingAction CenterContent engineChatGPT AdsAsk gaugeSentiment AnalysisAgency ModeGauge MCPPricingBlogWall of lovelogin

See the prompts behind your ads and your competitors’ placements. Turn that insight into better targeting and copy.

Start for free
Ask Gauge / Optimize ChatGPT ads
How can we improve our ChatGPT ads? Show me where we and our competitors appear, review spend and clicks, and suggest copy to test.
Read campaign metricsMatched ads to promptsReviewed competitor copy

Start with the broad analytics ad group.

At $4.51 per click, it costs more than twice as much as the startup group. Here’s how the two performed over the last 14 days.

Your connected account · Last 14 days
Ad groupImpr.CostClicksCPC
Broad analytics12,843$617.42137$4.51
Startup teams8,317$286.73169$1.70

CTR is 1.07% for broad analytics vs. 2.03% for startup teams. I’d test more specific copy in the broad group before increasing its budget.

Competitor A leads with “no SQL.”

On the prompt below, Competitor A’s ad appeared in 64 of 143 tracked runs, compared with 27 appearances for your ad.

Their copy speaks to a team without an analyst. Your headline, “Understand your users,” doesn’t address that need.

TRACKED PROMPT

“Product analytics for a startup without a data team”

COMPETITOR A · OBSERVED ADProduct answers. No SQL required.

Explore funnels and retention without a data team.

Here’s the copy I’d test.

For this search, make it clear that a small team can get answers on its own:

SUGGESTED HEADLINE

Understand your users. No SQL needed.

SUGGESTED BODY

Find where users drop off and what brings them back. Build funnels and retention reports without waiting on a data team.

What to test next

This keeps your promise of understanding users and adds the missing benefit: getting answers without SQL or a data team.

Run it against your current copy with the same targeting and budget. Compare CTR and CPC, then check whether the clicks lead to qualified signups.

Scroll through the example conversation · Fictional brand, ads, and campaign metrics.
Mezmo
MotherDuckMotherDuck
ChartHop
BraintrustBraintrust
Mux
LendingTree
SupabaseSupabase
Ava Labs
PostHogPostHog
Howdy
ResendResend
MintlifyMintlify

See where competitors are advertising

Find the buyer questions competitors are paying to appear on. See their ad copy and how often Gauge observes each placement.

Track your campaign performance

Connect your OpenAI Ads account to review spend, impressions, clicks, CTR, and CPC. Compare campaigns and drill into the ad groups that need attention.

See where your own ads show up

Open an ad to see the exact tracked prompts where it appeared. Check whether it reaches the right questions and whether its message fits.

Compare paid and organic visibility

Check whether ChatGPT already mentions your brand on the prompts where ads run. Find gaps in your organic presence alongside paid opportunities.

Connect each ad to the prompt behind it

Campaign metrics tell you how an ad performs. Prompt tracking shows where it appears and who else is competing for that conversation.

Your competitors’ placements

See which buyer questions they advertise on and how they pitch their product.

  • Exact prompts associated with each observed competitor ad
  • Advertiser, ad copy, and appearance counts
  • Whether your brand appears organically on those prompts

Your placements and performance

Review where your ads appear alongside results from your connected OpenAI Ads account.

  • Exact tracked prompts where your ads were observed
  • Campaign and ad group budget, spend, impressions, and clicks
  • CTR and CPC to inform your next copy and targeting test

How It Works

01

Track your market's prompts

Choose the questions buyers ask about your category. Gauge monitors ChatGPT answers and captures the ads that appear during those runs.

02

Review the ads that appear

Compare your ads with competitors on the same prompts. Look for gaps in coverage and messages worth testing.

03

Connect your ad account

Add your OpenAI Ads key to bring your own campaign and ad group metrics into the same workspace.

04

Ask Gauge what to test

Have the agent review your campaign metrics and competitor ads, then suggest copy tailored to the prompts you want to reach.

See the prompts your competitors advertise on

Bring your campaign results and competitor ad placements into one conversation. Find your next test with Gauge.

Start for free
Call to action graphic

FAQs

How ChatGPT ad tracking works, what the dashboard measures, and how to connect your campaigns.

A ChatGPT ads tracker monitors sponsored placements to show which advertisers appear, what their ads say, and where they are observed. Gauge captures ads across your tracked prompts and lets you compare them with your brand's organic presence in the same answers.

Yes. Gauge shows the advertisers and ad copy observed during your tracked prompt runs, along with appearance counts and the prompts associated with each ad. Coverage reflects those observations, rather than every ad served to every ChatGPT user.

Gauge shows the tracked prompts where competitor ads actually appear, along with the advertiser, ad copy, and appearance counts. That reveals which buyer questions they are competing for through paid placements. It does not expose their private bid amounts or campaign targeting settings.

For your connected OpenAI Ads account, Gauge reports budget, spend, impressions, clicks, CTR, and CPC at campaign and ad group level. The ad tracking view adds observed creatives, ad appearances, and associated prompts.

Competitor ad tracking uses Gauge's observations across your tracked prompts. Connecting your OpenAI Ads account adds your own campaign performance data; it is a separate source from the competitor ad observations.

Connect your OpenAI Ads key in Gauge to load campaign and ad group metrics. Pair those results with the tracked prompts where Gauge observed your ads. The setup guide linked above explains the available views.

Gauge brings your campaign reporting together with competitor ad observations and organic AI visibility. You can investigate which advertisers appear on your tracked prompts and whether your own brand is already mentioned in those answers.

Competitor observations show ad copy, appearances, and associated prompts. Spend, clicks, CTR, and CPC come from your own connected account. An observed competitor ad appearance is not a measure of that advertiser's total impressions or spend.

Yes. Open an ad to inspect the tracked prompts where Gauge found it running. These are Gauge's observed prompt runs, not a feed of private conversations from ChatGPT users.

Gauge shows whether ChatGPT mentions your brand organically in answers where ads appear. Find prompts where competitors advertise but your brand is missing, then decide whether to test paid coverage, improve your content, or both.

Gauge monitors ad placements as part of its daily prompt tracking. Review observations over time to see changes in advertiser presence, copy, and the prompts associated with ads.